Rihanna isn't a beauty chameleon, she is *the* beauty chameleon.

One day it's Bantu knots and a gothic lip, another it's long, PSL-hued frizzy curls paired with a hot pink pout. RiRi is an ever-changing hair and makeup icon, and now she's spreading the wealth.

According to The Hollywood Reporter, the 27-year-old is expanding her empire by starting her own beauty and stylist Agency, Fr8me, with managing partner Benoit Demouy.
"Hair, makeup and styling play an important role in creativity,"she explains. "I am very involved with that part of my process, so this agency was an organic thing for me to do."​


RiRi already has a laundry list of talent signing on with her, including her makeup artist Mylah Morales, Taraji P. Henson's stylist Jason Bolden, Fergie's hairstylist Patricia Morales, and the Smith family's Marcia Hamilton."We are lucky enough to have some of the best artists at Fr8me," adds Rihanna. "But I also have a soft spot for finding new talent with extraordinary skills!"
Much like she discovered BBHMM video star Sanham, Rihanna and her squad will be looking to Instagram for hidden talent. "​We're concerned with social media, too—we'll take a makeup artist with 500,000 followers over someone else," says Demouy​.


In addition to Fr8me, the singer has also started a photo agency cheekily named A Dog Ate My Homework, which will rep Erik Asla and Deborah Anderson. In other words, RiRi is taking over the creative world as we know it and we're NOT mad.

Don't pair a bold lip with a smoky eye; don't line both your top and bottom lids; don't wear red lipstick if you have red hair—blah, blah. You've heard these makeup mandates since you first started wearing it, but here's a little newsflash: Some rules really are meant to be broken. And in fact, these acts of rebellion can up your beauty game if you know how to work them. Here, tips from celebrity makeup artist Tomy Rivero.


Rule #1: Don't wear read lipstick if you have red hair.
A redhead in red lipstick is an image that conjures the same cringe factor as the pleated khaki. But in reality, redheads rock the color, says Rivero. "When a redhead wears a balanced shade of red, it can be the perfect combination of sophistication and contrast between her hair, lips, and skin," he says.

Generally, brick reds flatter women with dark red hair, while pink-based reds pop on light red-to-strawberry-blondes.
 




  Rule #2: Don't use different colors on top and bottom lids.
While the two-tone look is thought to be a trend best left in 1982, wearing different colors on the top and bottom lids "can be a very modern way to use color without overwhelming the eyes," says Rivero.

To keep things cohesive, he recommends applying shades with the same undertone. Swipe the more intense color along the top lid and the lighter one along the bottom.






Rule #3: Don't do matchy-matchy makeup.
Maybe it's just too much of a good thing, but coordinating shades of lipstick, blush, and eye shadow has connotations of a color OD. Yet, if you stick with a shade that complements your skin tone, the monochrome effect is soft and beautiful, says Rivero.

Shades of pink are romantic on paler skin, while bronze complements medium-to-dark complexions.





Rule #4: Don't line all around your lids.
Conventional makeup wisdom dictates lining top and bottom lash lines makes the eyes seem smaller. But we have two words to combat that logic: Brigitte Bardot. That smolder perfected by the bombshell herself was created exactly by rimming lids all around and the result is ultimate sex goddess, 100 percent.

When it comes to executing, "don't just draw a line," says Rivero. "Use a small smudge brush and move the pencil around the eye to blur it out."






  Rule #5: Don't pair a bold eye with a bold lip.

It's like a broken record playing in your head throughout life: "Pick one feature to play up." But, if you're of the camp that eyes and lips deserve equal opportunity, deciding which one to shun in a neutral zone is like sacrificing a child (okay, we exaggerate).

Instead, embrace the drama of both, which together create a smokin' look for a night out, says Rivero. His one caveat: Apply shades of gray and brown shadow rather than black, which can look too harsh with a strong lip.

 
 Rule #6: Don't overdraw your lips.The picture of overdrawn lips in the mind's eye can be a scary one, often involving some sort of raisin hue above a zinc pink lip. The modern way to color outside the lines, however, is more about working with lipstick and liner in the same color, so the transition from lip to skin is seamless, says Rivero.