Instagram’s CEO and Cofounder Names His Favorite Fashion Moment on the App

Wednesday, June 03, 2015,0 Comments

We’ve shown you our versions of Instagram’s biggest fashion moments, from Olivier Rousteing’s many selfies to the models discovered on the app. But CEO and cofounder Kevin Systrom, who accepted the CFDA’s Media Award in Honor of Eugenia Sheppard on behalf of Instagram, has his own take on what really matters in fashion on the app: the conversation. While posts like Givenchy announcing Donatella Versace as its new campaign star or Estée Lauder appointing Kendall Jenner as a spokeswoman garner a lot of likes and #regrams, it’s the engagement between fashion creatives and their followers that seems of great importance to the founder.

When asked about the most seminal fashion moment on Instagram to him, Systrom named a photo shared by Zac Posen of a sunset, which garnered so much response on Instagram Posen incorporated the print into a dress that then made it in to his ZAC Zac Posen Spring 2015 collection. “That cycle got me thinking, this is a natural match between content creators, creatives, and inspiration, and if you can get all three of those in one place, really good things happen,” Systrom told Style.com at the CFDA Awards. “I run the company, but the company is much bigger than any individual. It’s an entire community of really creative folks, and without them—anyone can build a photo-sharing app, but not everyone can be a thriving community, and the fact that we have that is our biggest asset.”

So what does Systrom learn on his thriving community? “To be honest, a lot of this is women’s fashion, and I’m starting to discover men’s fashion accounts, etc. So it’s really cool to be able to discover a fraction of those 300 million [users],” he explained. We’ll let you know when his personal style blog pops up.